Performance Marketing Podcast by Target

E6 | James Poulter | Optimising Your Website for Voice Search

Listen Later

James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.


With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.

This episode of The Performance Marketing Podcast covers:

  • The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
  • How consumers are using voice search for transactional queries and to explore products.
  • The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
  • How to optimise your website's content to rank for long-tail conversational queries.
  • Scaling audio content internationally with pioneering AI technology. ...and more.

    • The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ 

    This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    Performance Marketing Podcast by TargetBy Target Agency