The ReDeFined Podcast

E6: Loyalty Programs Meet Blockchain with Sheela Zemlin


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Welcome to Episode 6

In this episode of the Redefined podcast, Jeremy Almond and Megan Guy are joined by Sheela Zemlin, a private and public company CRO with deep experience in the fintech and blockchain space.. Together, they explore blockchain's applications in the loyalty industry, dive into the crucial role of education and scalability in the financial and audit realm, and explore the art of taking a blockchain company public amidst evolving regulations!


  • Intro
  • Sheela’s blockchain origin story
  • Blockchain use case in loyalty programs
  • Crypto rewards: Attracting new customers & creating value
  • Loyalty, fungibility & company Strategies
  • Financial Institutions & compliance challenges
  • Bakkt’s vision  
  • Hot vs cold Storage
  • Auditors role in promoting stability & maturation
  • Going public in the blockchain industry
  • Crypto’s regulatory landscape: challenges & growth
  • Follow our hosts: 

    https://twitter.com/jeremyalmond

    https://twitter.com/megancguy

    This week’s guest:

    https://twitter.com/sheelazemlin 

    https://sheelazemlin.comhttps://www.linkedin.com/in/sheelazemlin

    Follow the pod:

    Twitter: https://twitter.com/ReDeFined_talks

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-redefined-podcast/id1655798659

    Spotify: https://open.spotify.com/show/0f7eB4hl90sRijPxOHFxIA?si=d_BGCbN8TPaf99rzvZDC8w&nd=1

    Hype: https://hype.co/@redefinedpodcast

    #redefined, #podcast, #blockchain, #crypto, #web3.0, #BlockchainLoyalty, #CryptoRewards, #DigitalAssets, #LoyaltyPrograms, #CryptoInnovation, #FinancialInstitutions, #RegulatoryLandscape, #SheelaZemlin

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