Spice Invaders

E6: Spice Capitalism


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We've been waiting to dive into this topic! As 6 girls who grew up in the 90s, Spice merch is inextricably linked to our memories of the band and our first baby steps into consumerism. We reminisce on our childhood treasures as well as discuss products we never knew existed (but wish we did!). And of course, we dig into the choice to make merch such a key part of the Spice Girls' and Fuller's strategy.

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Spice InvadersBy Ashley McDonough, Cheryl Stone, Elyse Maxwell, Megan Arppe-Robertson, Sinea