In this episode of the Playbook Featured Podcast (PFP), host Nelson Gord sits down with Matt DeSantis, the founder and CEO of AC Sports — home to the legendary Cap Classic® tournament series and one of the fastest-growing multi-sport tournament operators on the East Coast.

From humble beginnings as "just an ordinary baseball guy," Matt walks us through the evolution of AC Sports, sharing how a simple idea grew into a trusted brand across baseball, softball, and now basketball. The conversation dives into community engagement efforts like the Mother's Day event, marketing and growth strategies, and the critical role of communication with parents and coaches.

You’ll hear about the importance of hotel partnerships, how tournament scheduling templates and facility relationships keep everything running smoothly, and why mentorship and loving the game matter just as much as logistics. Matt also discusses expanding into new markets, embracing technology like Playbook365, and how AC continues to streamline operations and prepare for the future.

Whether you’re in youth sports management, coaching, parenting, or just a fan of well-run events — this episode offers a masterclass in event operations and leadership.

🔑 Key Topics:

• The growth of AC Sports and the Cap Classic® brand

• Importance of relationships with teams, hotels, and CVBs

• Communication strategies that build trust and retention

• Technology’s role in efficient tournament operations

• Multi-sport expansion and lessons from basketball

• Parenting, coaching, and leadership through mentorship

👇 Don’t forget to like, comment, and subscribe for more insights from leaders in the sports world!

📍 Learn more at: https://playacevents.com
🎧 Available on Spotify, Apple Podcasts, and wherever you get your shows.

#ACSports #YouthSports #SportsEvents #TournamentManagement #Playbook365 #SportsMarketing #EventPlanning #Baseball #Basketball #Coaching #Mentorship #HotelPartnerships #Scheduling #SportsTech #PFPpodcast