We embark on the first part of an ongoing journey to dissect Dale Carnegie's famous How to Win Friends and Influence People, starting with his opening section on the "Fundamental Techniques in Handling People". We cover the top three principles that create the cornerstone of establishing long lasting and prosperous relationships with not only your clients but friends and family as well. Cross referenced with examples relevant to the video industry, this is a must listen for anyone looking to grow their network, business, and client list!

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