With Jeff Smith, Steve Strope, and Cam Benty

Presented by ARP

Famed automotive and industrial designer Larry Erickson stops by to share the behind-the-scenes and design cues of Boyd’s Cadzilla built for Billy Gibbons of ZZ Top and other hot rod creations. All while designing for the likes of Cadillac, GM, and Ford.

Larry breaks down how different the look and style of a car built by hand, stamped at the factory, or created using CAD design software would be. And how AI would work for automotive design. Steve Strope of Pure Vision has hesitations about too much new technology being put into custom car builds.

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