SXSW is a massive event - conference, festivals, performances, screenings, activations, and more - that share one common thing: creativity. While the creative culture of Austin TX has fueled the success and growth of the main SXSW events for decades, having a creative culture is not exclusive to Austin! SXSW is launching the first-ever SXSW Sydney in October 2023, benefitting from some similarities of Sydney to Austin but also some interesting differences that promise to result in a unique SXSW experience. Listen in as Hugh Forrest, Co-President and Chief Programming Officer of SXSW, talks with Jay Boisseau about SXSW Sydney: what will be similar, what will be new/different, and why it is important.