Revolutionizing Marketing: Education Over Promotion

In this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company.

Her innovative concept, 'MarkEding'—a blend of marketing and education—aims to shift the perception of marketing from pushy sales tactics to education-based relationship building.

Lorrie discusses the stress and resistance many feel toward marketing and provides insights on how to make marketing feel authentic and less overwhelming, whether for small businesses or larger organizations.

The conversation highlights the importance of setting clear goals, using high-quality content, and maintaining a collaborative and enjoyable work environment.

00:00 Introduction and Guest Welcome

00:54 Lorrie's Marketing Philosophy

02:12 Educational Approach to Marketing

03:03 Real-Life Marketing Challenges

04:00 The Importance of Authenticity in Marketing

07:00 Overcoming Marketing Overwhelm

08:07 Effective Marketing Strategies

09:53 Building Strong Marketing Relationships

17:39 Recycling Content for Marketing

26:42 Conclusion and Next Episode Teaser

Contact Lorrie Thomas:

https://lorriethomas.com/

Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com 

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. 

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA