Everyone talks about following up after networking events. Fewer people talk about why most of that follow-up goes nowhere — and almost nobody talks about the real opportunity that most business owners walk past every single time.

In this episode, I react to networking expert Cass Thompson's five most common networking mistakes. I agree with most of what she says — but I also have some reservations, and I share them honestly.

Then I reveal what I think is the biggest missed networking opportunity of all. It has nothing to do with your elevator pitch, your business card, or your LinkedIn profile. It has everything to do with how you walk into the room and who you're actually looking for when you get there.

I also share a real example from my own event organizing background that shows exactly how collaboration between business owners can create opportunities none of them could create alone.

This is also my second unscripted episode — let me know in the comments if you prefer this format.

In this episode:

Mentioned in this episode:

Have you made any of these networking mistakes? Are you planning to approach your next event differently? Leave a comment and let me know. And if you're enjoying the unscripted format, I'd love to hear that too. Follow or subscribe so you don't miss what's coming next.