Mike is the CEO and Founder of WebSavvy, a world-leading agency based in Australia, as well as Founder of AgencySavvy, a community created specifically for agency owners who want to grow their businesses. Mike is also the author of the world’s bestselling book on Google Ads: ‘The Ultimate Guide to Google Adwords’ with Perry Marshall. 

Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.

He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results. We also discuss the benefits and drawbacks of manual and Smart Shopping on Google and what strategies work best for both, as well as the top things to address when facing a failing Ad account to turn it’s results around.

Join us on this episode for some fantastic tips to get your Google Ad accounts in the best shape possible, as well as some insights into what the future could look like for PPC.