Cash isn’t just a by-product of profit, it’s the lifeblood of every business. Yet many leaders chase revenue and focus on profit while overlooking the numbers that truly matter. Alan Miltz explains why understanding cash flow is the key to building stronger, more valuable companies. 

Alan is the co-founder of Cashflow Story, software used by tens of thousands of businesses in more than 90 countries, and he sits on 15 company boards. With more than 30 years’ experience helping CEOs and boards “speak the language of cash,” he’s become a global authority on turning numbers into strategy. 

Alan reveals how small shifts in pricing, margins, and working capital can dramatically transform results. 

Takeaways  

• Small 1% changes in pricing, margins, or working capital can transform results. 
• Revenue is vanity, profit is sanity, but cash is always king. 
• Most CEOs only master profit, yet fail to understand their cash story. 
• Growth often drains cash faster than it generates profit, leaving businesses vulnerable. 
• Sustainable growth requires balancing profit, working capital, overheads, and cash flow management. 
• Banks value cash flow more than profit – understanding this strengthens business partnerships. 
• A better business predicts, delegates, and repeats simple cash-driven improvements consistently over time. 

Follow Alan Miltz
https://www.alanmiltz.com/
https://cashflowstory.com/ 

Books on this episode
Scaling Up co-authored by Alan Miltz https://scalingup.com/book/
Good to Great by Jim Collins https://scalingup.com/book/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

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Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

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