In this episode, Joaquin Dominguez, Head of Marketing at Adzact, leads an insightful discussion with a panel of marketing leaders on the evolving strategies for demand creation and capture in B2B markets. Featuring Georgia Diaconescu (Flourish-Canva), Vidushi Bhardwaj (Altair), and Ruchika Gupta (EXL), the panel explores how to craft relevant content, personalise at scale, leverage data effectively, and balance resources to drive engagement and long-term ROI. Learn how these experts navigate the complexities of modern marketing, from breaking free of the linear buyer’s journey to combining innovation with human touch for impactful campaigns.

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