Authentic Persuasion Show

[E65] Sales Mindset Week: The Sales Success Mindset


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Do you have a sales success mindset?

Most people, in my experience, are fully

aware of their mindset – especially when its negative or mediocre.

If you have been listening to this

follow up Mindset Week, then hopefully you have spent some time thinking about
it.

Again, disclaimer – there is not a

mindset that is good or bad, right or wrong. It’s just a function of what
serves you in achieving your goals and being HAPPY in your life.

In my experience, most long-term

successful sales professionals have a positive mindset (again, I have seen a
negative mindset drive people to want to ‘prove’ something, or they have a fear
that pushes them to take action).
If you are not
achieving your sales goals – then it might be time to shift your mindset to
achieve success in your life.

Episode 65 – Transcript

Welcome to episode 65 of the

sales experience podcast, finishing mind set. Week number two. My name again is
Jason Cutter.

So glad that you’re here.

This episode is going to be a bit of a recap and setting you in the direction
of focusing all of this on sales. So if you didn’t hear episode 61 through 64,
part of me wants you to go back and listen. Of course, I want you to go back
and listen.

Such good stuff. I was on

literally fire every one of those episodes. And so I think they’re great, but
that’s just me talking. However, you know there’s lots of value in their
homework assignments and if you miss those or didn’t have time for those, I’m
going to recap. I’m going to bring it all together and then we’re going to
focus on sales and how you can find success with your mind set on a regular
basis.

Really staying positive. So

when we talked about mind set, when I covered everything this week, I was
talking about the negative side and the expectation gaps that lead to
disappointment.

So one part of a successful

sales mind set and positivity is watching out for those negative triggers, so
you’ve got to identify what triggers you to be negative, what triggers you to
be stuck. One of the things that I didn’t mention that’s also important is
watching out for areas where you get to in your head too analytical and trigger
things like analysis paralysis.

Analysis paralysis is where

you’re literally researching, thinking about something or trying to find the
best solution in an endless loop that doesn’t actually lead to any action
taking place. For example, in sales, I know I’ve got to call this person, I
know I’ve got to call them and try to sell them something or do a demo with
them, or maybe it’s a cold call business to business, business to consumer.

Maybe it’s an appointment.

I’ve got to go knock on doors, whatever it might be, and then you find yourself
researching that person you’re calling, researching your script, reading the
script, maybe rewriting the script, handwriting it out, trying to put it in a
better way. Handwriting your voicemail message, trying to plan all of this out.

What if they say this, what

am I going to do with this? And then you realize, you know, 10 minutes later
you’re like, okay, well before I call them, let me take a break. Let me go to
the bathroom, let me get something to drink. Then you come back, you’re like,
okay, let me go through this.

Oh wait, I’ve got to do

something. And you just end up in this constant loop that will big build the
negativity. Like I said in the episode on positive mind set, you want to take
action.

The biggest thing, if you

want to be positive, if you want to be focused on success in sales with the
right mind set, it’s all about taking action. Now, you don’t want to just take
action fractions. Say you don’t want to just be calling, you know, 500 people a
day and calling them without leaving voicemails or just calling them, you know,
in a shotgun approach without any prep.

If you do that, that’s not gone

work well either. So you’ve got to be strategic and smart about it. But when in
doubt, take lots of action. Go all in. Watch out for the analysis paralysis and
getting stuck. That’s your ego.

Again, trying to keep you

safe and everyone does it in a different way. Some people avoid making the
phone calls they don’t want to make by walking around and talking to co-workers
or you know, going to take early lunch.

So watch out for that and focus

on the steps to be successful. There is a formula for everything that we do in
our lives that will lead to success. And again, not somebody else’s formula
necessarily. It’s our formula.

So whether it’s health, it’s

what works best for you, for you to be healthy, relationships, what works best
for you in sales. It’s going to be a combination of what the company has found
works well, as well as who you are, your personality and what you bring to the
table and how that works well, how you can leverage that into a successful
sales career. And so keep that in mind.

It’s about action steps. It’s

about the formula and it’s about doing that. Taking steps all the time, putting
in action when possible, take massive action. Take massive. If the goal is to
make a hundred calls a day, how can you make 200 calls a day?

Or if your goal is to be on

the phone for two hours a day or have two hours of meetings, how do you have
four hours of phone calls or four hours of meetings, right? So how do you just
take so much action? Because that will build momentum, that will build this
positive feeling in yourself where even if you know that you didn’t win, you
don’t, didn’t close any sales today, but you literally gave it everything you
could and you can’t imagine anything else.

One of the biggest things

that will foster a negative mind set, and I see people, I see sales reps
struggle with this all the time, is they leave at the end of the day, they
leave with zero sales and inside, even without being asked inside, that person knows
that they did not give it their all. It’s one thing to go into a game or an
event or some kind of situation and you literally give it your all and you
still lose.

But you know that you gave it

your all and you learn some things from it and you’re better for it, and then
you’re going to come back swinging the next time, right? That happens. That’s
life. It’s another one to go into something, not give it your all. Just look
for excuses or reasons why it’s not your fault and then lose. And then this is
just going to put you into a negative spin.

You’re going to go into this

dis depressive depression spiral type of outlook, and it’s going to just
trigger that negative mind set. You might’ve already realized that when you did
the homework after episode 61 where maybe that’s one of your triggers.

When you don’t give it you’re

all and you’re not successful, that triggers you to be more negative. So watch
out for that. Give it everything you can. And if you don’t win today, you’ll
win long term.

Remember, professional sales

career is not about winning every single day, every single game, every single
moment and hour. It’s about winning season. It’s about winning your career.

It’s about winning the

quarter, the month over long enough time you will win. And you want to win more
than you’re losing and that success, as long as you’re happy and you’re doing
what you should be with your talents and your skills, abilities and experience,
you’re giving it your all and you know that you’re doing the best that you can
to help other people with the skills that you’re bringing to the table and your
strengths, then you’re winning.

So just keep that in mind.

You know, I see a lot of reps and they asked me like, how do I stay positive?
Those kinds of things really help. What I just covered combined with what I’ve
talked about so many times on this podcast in the past, which is having a why,
having a reason why you show up for work, why you do what you do, what drives
you?

Family, money, goals,

accolades, certificates, high fives, rewards, trophies, you know, whatever it
is that drives you, whatever your why is, why you show up every day and you
want to go at it, that will lead to a successful mind set.

When I see somebody who’s

negative or unhappy in their sales career, either it’s a mismatch of where they
want to be with where they are. So there’s this expectation gap. Like they
thought they were going to be happy, but they’re actually not. And maybe
they’re a square peg in a round hole or the other side is there’s no real goal
or thing motivating them through the tough times because you know what
rejection is going to happen.

It’s that, that’s true in

life in general. You know, we talk, I talk about health off and on, and you
know, you go to the gym, your workout or you’re trying to eat right.

You weigh yourself or you

look in the mirror, you’re like, wait a second, I don’t look good today or I’m
not losing weight or I gained weight. Like you’re going to have those times.
The question is, can you bounce back in sales that’s goanna happen a bunch. You
know, you’re going to get rejected. People are not going to buy.

Somebody might buy and then

call back and cancel or come into the store and return what they bought or they
bought a car and then they’re returning it and now what? Right? So now you’re
hit with this, you know, charge back to your commission and now you’re starting
off the date backwards, right? So how do you recover from that? How do you
focus on the positive?

What in your mind set is the

positive triggers and build on everything that we talked about. And then
lastly, so important, wrapping up all this success mind set, kind of focus in,
in this framework of what we’re talking about this week is to watch out for
those people in your sales life.

Let’s narrow it down to just

that then your sales life that are trying to bring you down or keep you at
their level of not winning. Now, if you’re in the club of people who are
winning, hitting goals, hitting quota, easily making bonus most of the time,
right? And they’re celebrating you and their victories, and it’s all about
winning. And it’s all about success. And on challenging days, it’s about
reflection and honest feedback.

To win the next time, then

you’re blessed. That’s great. That club is usually hard to get in and doesn’t
exist in a lot of sales floors. On a purely positive level, what’s more common
is the group of people that sit around complaining about the script, the leads,
the managers, the trainers, the weather, taxes, and the government, whatever it
might be.

She won watch out for that.

If your goal is to have a successful sales career, to have a positive mind set,
you want to make sure you surround yourself with people, have a positive mind
set who are focused on winning, even if they’re not winning yet.

Sometimes it’s great to hang

around somebody else who’s at your same level, maybe not winning, but you and
them are in it together. You’re both focused on the right things, blocking out
the wrong things in order to get your goals and to get where you want to be.

So hopefully all of that

helps. Hopefully this has kind of helped with your sales success mind set in
terms of your daily walk in a professional sales career and hopefully some
things that when you expand out and you start getting better at this, you can
apply this to other areas of your life or see the various areas that various
buckets and verticals of your life that, where you, you know, some of them are
positive, some of them are more of a negative mind set.

You have different beliefs in

different areas and how can you adjust those so that they’re all supportive of
the life that you want to be living.

That’s really what it comes

down to. That’s it for this episode, for this mind set Week 2.0 that I covered.
Hopefully enjoy the episodes to make sure to subscribe, rate review, and if
nothing else, please share this with other salespeople, sales leaders,
trainers, owners of companies where they have sales reps.

Please get this message out

this whole week. Feel free to share all of this with them and say, hey, listen
to this. It will help with mind set or if it’s maybe a leader of a sales team
say, hey, maybe this could help your sales reps. I would love that if you
shared it.

If you’re not sure who to

share with or you have somebody in mind and you think, hey, they could use your
help on a coaching level or a consulting level with their sales team, please
either reach out to me or give me their information so that I can, connect with
them.

Or you can give them my

information. Give them the cutter consulting group.com website, give them the
link for a LinkedIn. If you’ve got that, you can message me. I can send you all
of that.

I would love those

introductions because I’m really doing what I can to help change the landscape
of sales leaders, sales teams, and shifting the experience that everyone’s
having to the proper sales experience. That just makes it an award winning
level of service from the salesperson’s perspective as well as for what the
customer’s experiencing. And that’s it. Thanks again for listening.

Always, remember that

everything in life is sales and people remember the experience you gave them.

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Authentic Persuasion ShowBy Jason Cutter

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