Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.

Quotes To Remember:

"How can you position yourself differently?"

"If you have a good attendee experience, then the other things tend to follow."

"How are people going to find out about you?"

"You do the things that don't scale, and figure out what works so you can scale them up later on."

"Don't be discouraged if your first event isn't profitable."

What You'll Learn:

• Why it's important to follow people in your field, and learn from them
• Learn to market your event to find the right attendees
• How to find your ideal audience, and how to reach out to them
• Why "cold calling" individual potential customers is still valuable
• How to keep review and improve on your events, by noting things that you'd like to change

Key Links From The Show:

productcollective.com

Mike's Email

industryconference.com

Mike's Twitter

Recommended Books:

Rework by Jason Fried

Content Inc by Joe Pulizzi

The Monk and The Riddle by Randy Komisar