Bold statement: good copywriting is essential to attracting and retaining potential clients as a service provider. And as a business owner, you're constantly copywriting, from your website to your emails to your advertising. So why wouldn't you want to get better at it?

I'm giving you the secret to becoming a better copywriter when you're already juggling so many other aspects of your business. And that is to choose to do all of your writing in one brand voice. Join me in this episode as we explore the importance of copywriting and how a defined brand voice can help you write better copy in your service-based business.

Looking for more hands-on help? The print issue of Facet (Better Your Brand Voice) is here to help.