In this episode we talk about how podcasting is not just about creating content, but also about marketing and reaching out to potential listeners. Reaching out to people personally and inviting them to listen to your podcast might not be something you want to do, but maybe a more grassroots marketing approach can help you gain some momentum for a new show.  We also talk about becoming an active member in relevant communities, such as Facebook groups or subreddits, to gain visibility and gather feedback. Lastly I'll share some practical tips on promoting your show and encouraging you to step out of their comfort zone and sell yourself.

• Find where your listeners hang out
• Become part of that community 
• 1:1 grass roots marketing 
• Share yourself more
• Ask people to listen
• Make it easy to share your show
• Gaining leverage and recognition in the community by being an active participant
• How to make your show easier for you to share

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