What does it take to build a chocolate empire from a condo kitchen?

Jake Karls, co-founder of Mid-Day Squares, joins Faisal Karmali to share the raw and emotional journey of scaling a startup from 50 handmade bars a day to over 135,000.

Building a business with family brought both joy and tension and Jake quickly realized that success meant more than just strong numbers. It meant strong relationships. Therapy and open communication became essential tools for sustainable growth. Rather than trying to fix every weakness, Jake leaned into his natural storytelling strengths to build a message on social media that resonates. He shared the behind-the-scenes struggles, which helped Mid-Day Squares build not just a brand, but a community of loyal fans who believed in the mission from day one.

Whether you're a startup founder, seasoned entrepreneur, or just curious how great brands are built, this is a raw and honest look at what it really takes to chase big dreams.

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