Sign up to save your podcasts
Or
Share E68 Being Wise With Your Ad Dollars, Don’t Be Duped By Slick Propaganda- Chris Burfield VanBurf Media
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
E68 Being Wise With Your Ad Dollars, Don’t Be Duped By Slick Propaganda- Chris Burfield VanBurf Media
Chris Burfield talks to Dr Trosclair on A Doctors Perspective Podcast
Pet Peeves with marketers and clients, how to not discount and get high quality patients, best length of chiropractic video ads, why and how to interact with commenters, how he keeps a strong marriage PLUS he is a great story teller. Chris Burfield of VanBurf Media.
Sometimes you can get the best advice from a 2 time college fail out. That’s Chris Burfield but what was a disappointment at the time turned into him working as a chiropractic assistant. He excelled at getting new patients via screenings, outside talks, internal referral programs and marketing online that he eventually left that job to teach others how to market online successfully. Now that Facebook© is eating up everybodies dollars and he has been doing it for nearly 10 years, he created an ad agency VanBurf Media.
What are Chris’ Pet Peeves with Marketers AND What do we as Doctors need to Watch Out For?
What is a FB Group Lurker and why is that such a good idea?
Burfield tells great stories to explain a lot of his tips and tricks and what to watch out for in Facebook Marketing? Like- how does someone get a “balance” on ad spend?
What type of Scum keeps your money and doesn’t deliver what they promise?
Why does $19 exam, xray and adjustment packages on social media deals Drive VanBurf Media Up the Walls?
Edward Bernaise – listen to the story about this guy. Unbelievable the skills this guy had at creating nationwide propaganda. When you compete on price – it syphons all the profit out of an industry.
Don’t race to the bottom on price when online marketing. Create Value and position yourself as an expert and get results, that’s how you don’t get patients based on price alone.
If the Chiropractic Adjustment (or whatever your core service is) is your core treatment, then should that ever be discounted?
Video Chirorpactic Ads Campaign can be $0.01 cents per view and for $300 can get 30,000 impressions per month. Listen for all his MASSIVE tips to make videos that will be watched, your number called and emails given to get Real Paying Clients.
Should you interact with people who comment on your ads? Are canvas ads worth it? Chris Burfield actually Gives you a Script to help you interact meaningfully.
Lead Chiropractic ads filled out direct in Facebook or do need to send them to a Landing Page?
Youtube videos embedded or upload direct to FB? What’s the SweetSpot for video vs Live video according to Chris Burfield?
How to retarget an audience for chiropractic ads? More importantly, what do you use to get them into your office with the retarget based chiropractic ads?Transcriptions… let FB do it for you (pros and cons) or pay rev.com 85% of Video on social media is viewed with NO SOUND.
He shares a touching story about his father and the power of physical therapy and the wariness of taking some medicines.
Secret to a happy marriage: They both let each other be who they are and constantly say I love you.
ColorPop for black and white photos with a splash of color
Werbly to make a still image have an animated object
Robert Ciadini PreSuasion
Joahna Beriger Invisible Influence
View all episodes
By Dr. Justin Trosclair DC, Chiropractic, Physical Therapy, Optometry, Dentist, Podiatry, Marketing
5
1010 ratings
Chris Burfield talks to Dr Trosclair on A Doctors Perspective Podcast
Pet Peeves with marketers and clients, how to not discount and get high quality patients, best length of chiropractic video ads, why and how to interact with commenters, how he keeps a strong marriage PLUS he is a great story teller. Chris Burfield of VanBurf Media.
Sometimes you can get the best advice from a 2 time college fail out. That’s Chris Burfield but what was a disappointment at the time turned into him working as a chiropractic assistant. He excelled at getting new patients via screenings, outside talks, internal referral programs and marketing online that he eventually left that job to teach others how to market online successfully. Now that Facebook© is eating up everybodies dollars and he has been doing it for nearly 10 years, he created an ad agency VanBurf Media.
What are Chris’ Pet Peeves with Marketers AND What do we as Doctors need to Watch Out For?
What is a FB Group Lurker and why is that such a good idea?
Burfield tells great stories to explain a lot of his tips and tricks and what to watch out for in Facebook Marketing? Like- how does someone get a “balance” on ad spend?
What type of Scum keeps your money and doesn’t deliver what they promise?
Why does $19 exam, xray and adjustment packages on social media deals Drive VanBurf Media Up the Walls?
Edward Bernaise – listen to the story about this guy. Unbelievable the skills this guy had at creating nationwide propaganda. When you compete on price – it syphons all the profit out of an industry.
Don’t race to the bottom on price when online marketing. Create Value and position yourself as an expert and get results, that’s how you don’t get patients based on price alone.
If the Chiropractic Adjustment (or whatever your core service is) is your core treatment, then should that ever be discounted?
Video Chirorpactic Ads Campaign can be $0.01 cents per view and for $300 can get 30,000 impressions per month. Listen for all his MASSIVE tips to make videos that will be watched, your number called and emails given to get Real Paying Clients.
Should you interact with people who comment on your ads? Are canvas ads worth it? Chris Burfield actually Gives you a Script to help you interact meaningfully.
Lead Chiropractic ads filled out direct in Facebook or do need to send them to a Landing Page?
Youtube videos embedded or upload direct to FB? What’s the SweetSpot for video vs Live video according to Chris Burfield?
How to retarget an audience for chiropractic ads? More importantly, what do you use to get them into your office with the retarget based chiropractic ads?Transcriptions… let FB do it for you (pros and cons) or pay rev.com 85% of Video on social media is viewed with NO SOUND.
He shares a touching story about his father and the power of physical therapy and the wariness of taking some medicines.
Secret to a happy marriage: They both let each other be who they are and constantly say I love you.
ColorPop for black and white photos with a splash of color
Werbly to make a still image have an animated object
Robert Ciadini PreSuasion
Joahna Beriger Invisible Influence