Dr Chad Woolner DC talks to Dr Trosclair on A Doctors Perspective Podcast

How do funnels tell your story so effectively, 2 ways to improve video, a must have for following up with captured leads, psychology behind headlines, diversify your message and telling a cohesive story. Dr. Chad Woolner of Chiro Funnel Secrets spills the beans along with his MAP event.

Dr Woolner has been doing funnels (click funnels specifically) for a very long time and his nearly 200 podcast episodes of Chiro Funnel Secrets is proof of it. Recently he held a small intimate gathering of chiropractors to dive deep into all things funnels, strategy, implementation, facebook© ads including making your videos worthy of conversion. He has another Chiro Funnel MAP (Massive Action Plan) event in June. The event is also geared so you can take action immediately at the event and have a game plan to continue to execute it when you get back Monday to the office.

What are 2 simple and in-expensive add-ons that you can buy to stand tall above the competition of other video ads out there? BONUS, if you are going to be bad at one thing… should you choose poor audio or poor lights?

When you already have a successful private practice (which Dr. Chad still operates) why develop a side business and a podcast?

Funnels allow you to tell “your unique story” and he discusses how that is and how to maximize You. Parable of the Apple Farmer – what is the point of that story and trust me, it is super relevant to us all.

You can be Authentic and Transparent with your Marketing because if you don’t market you don’t get to treat patients. Marketing may have a sleazy connotation but it depends on your tactics.

Can you hire someone or have your spouse be the star of your videos?

Think objectively and as if you are the patient and never heard of what you do before. Tell a cohesive story.

Remember if you get 100 leads, and 5 come in immediately… then what do you do with the other 95 who gave you their email and number? You need a systematized automatized way to follow up consistently aka an ongoing communication system… listen to learn what all this means including primary syndication vehicles, PSV.

3 Birds With 1 Stone. Do a video, rev it for a transcription and use it as a blog and then use the audio only as a podcast.

At least 3 different ways are mentioned to be inspired to create content including tips for headlines. Dr Woolner explains some of the psychology behind why ‘3 Secrets’ or ‘Ways You Cause Your Own Back Pain’ type headlines are so powerful and were to find great examples of them.

Tony Robbins 6 basic needs – google it.

What are the real reasons people REFER?

How do you gain the confidence as a new or struggling doctor? Not what you think.

You are no good to your family or clinic if you are burned out, so figure out ways to take vacation or fun and educational seminars as an office.

You must diversify your income.. he has a seminar about doing that but it’s not released yet… not tied to being in the clinic… not trading time for dollars.

Marriage advice: whether you are religious or not, it’s important to have something greater and significant than yourselves to focus on.

Books: Jonah Berger Contagious Why Things Catch On (not Made to Stick), Ryan Holiday