"Stop selling what you do and start selling a result." A foundational piece of advice from Richy Ramirez as he talks us through his journey from a freelancer to the owner of a profitable video agency. Richy also talks about the mindset shifts necessary behind raising rates and how essential that is to maintaining a sustainable video business. We discuss the power and importance in creative thinking and why you should be nourishing and nurturing it as you work with clients and businesses. Richy talks big picture and the many forms that can take for developing filmmaker. Mark even throws out a special offer for our listeners that you definitely don't want to miss.