With hosts Atul & Sid, discover why D2C brands are thriving in India's CPG space. Learn the driving factors behind this trend and what it means for consumers.

In recent years, the direct-to-consumer (D2C) model has gained significant traction in India, especially in the consumer packaged goods (CPG) sector. But why are consumers increasingly choosing to buy directly from brands rather than through traditional marketplaces like Amazon or local stores?

The D2C model allows brands to sell their products directly to consumers, bypassing traditional retail channels. This shift has been particularly noticeable in categories like personal care, food products, and household items. But what has prompted this change?