Imagine this. Steve Jobs walks into the room and asks you and your team to design the first Apple mouse. Where do you even begin? 

Our guest, Dennis Boyle (a founding partner at IDEO) was  IN THAT ROOM. On today's episode he walks us through the process of design thinking and why it's more aptly called "human centered design". 

While Dennis is definitely experienced when it comes to helping companies design groundbreaking products and services, I wanted to talk to him about:

1. Designing for experience and behavior
2. The role of creativity and iteration in design thinking
3. How a non-designer can apply these principles in their own life
4. Why changing behavior is most effectively done in groups

If you want more, Dennis suggests checking out:

Books:

The Art of Innovation by Tom Kelley

The Ten Faces of Innovation by Tom Kelley

Creative Confidence by Tom Kelley 

Online Tools:

https://www.ideo.org/tools

https://www.ideou.com/

As always, you can contact us at:

[email protected]

Twitter and IG: @ridethegrey