On this podcast, Gerry and Martin Aubut have a wide-ranging discussion about digital transformation within e-commerce, fintech, and even online dating. Martin is a 20-year tech vet who has led numerous organizations and digital transformations within renowned companies such as L'Oréal Canada. Now he’s the Chief marketing officer at nesto, one of the fastest-growing Canadian fintech companies, which is on a mission to offer a positive, empowering, and transparent property financing experience, simplified from start to finish. Martin also talks about the keys to mastering a digital transformation and what it means to bring an electroshock approach to change.