The Sports Marketeer by Amar Singh

E7: Euro 2024 marketing and media check in with Daniyal Khan and Minal Modha


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How are fans engaging with Euro 2024 online?

I got together with two brilliant industry experts at hotel MUNDIAL in Hackney to discuss all things content and marketing around the Euros...

Daniyal Khan is a presenter and content creator. He has worked with clubs including Arsenal, he’s also often on Sky’s Saturday Social and now has own show on BBC1 - Gameday Gourmet, where he explores the best matchday eats. 

Minal Modha is Head of Sport at Ampere Analysis, specialising  Media Rights, Sponsorship and Consumer Research. 

The three of us explored a range of subjects.

Nike or adidas, ITV or BBC? Which brands, broadcasters and content creators are nailing it, why Hellmans should double down on Jack Grealish and why Gareth Southgate's value to England goes beyond the pitch...


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The Sports Marketeer by Amar SinghBy Amar Singh