What is Content Marketing?

Content Marketing is often thought of as this huge project or series of projects and this huge big thing that every business must do to succeed online. Mat and Dave discuss what it really "is" and what it means for a Small Business owner. The guys walk through a number of small and large examples to help break down what Content Marketing is to help you think about different ways to leverage Content Marketing.

E7 Mentioned Tools

Annual Reports as Content Marketing

Matt Siltala's Slideshare

Content Marketing Trends in 2016 (Pubcon Vegas) by Matt Siltala

Dave Rohrer's Slideshare

Content Marketing Trends in 2016 (Pubcon Vegas) by Dave Rohrer