Founder Secrets with Taylor and Flaviu

E70 Matt Bachmann: Wandering Bear Coffee's Story of Innovation and Resilience.

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Matt Bachmann, the co-founder & CEO of Wandering Bear Coffee, joins the Founder Secrets podcast to share his journey from consulting to entrepreneurship. Matt discusses how he and his business partner, Ben, transitioned from management consulting to creating a unique coffee brand. The conversation covers the challenges they faced, the impact of COVID-19, and their strategies for adapting and growing the business. Matt also touches on co-founder dynamics, decision-making, and balancing professional and personal life.

Key Highlights:

  • Introduction and Background:
    • Matt's transition from management consulting to co-founding Wandering Bear Coffee with his friend Ben.


    • Starting Wandering Bear Coffee:
      • Initial challenges, including door-to-door subscription sales and innovative packaging solutions.


      • Retail and Expansion:
        • Complexities of retail distribution, pricing strategies, and funding promotions.


        • Crisis Management and Adaptation:
          • Impact of COVID-19 and the pivot to a direct-to-consumer model.


          • Customer Interaction and Feedback:
            • Value of direct customer interaction through Costco roadshows.


            • Leadership and Team Dynamics:
              • Importance of hiring skilled team members and fostering teamwork.


              • Personal Insights and Life Hacks:
                • Strategies for managing time and maintaining work-life balance.


                • Brand and Marketing:
                  • Development of Wandering Bear's distinct brand identity.


                  • Sustainability:
                    • Focus on multi-serve packaging and minimizing environmental impact.


                    • Conclusion and Call to Action:
                      • Overview of Wandering Bear's presence in retail and online.
                      Join us for practical advice, heartfelt stories, and insights into building a successful coffee brand.
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                      Founder Secrets with Taylor and FlaviuBy Flaviu Simihaian & Taylor Trusty