Rebecca Snyder chats with Geordie Wilson, publisher of the Frederick News Post, about their innovative tourism publication, Day-tripper. In a fast-paced brainstorm amidst a challenging season, Wilson and his team turned a dire forecast into a regional tourism success story, featuring vibrant destinations across western Maryland and northern Virginia. Discover how this collaborative project, now a seasonal staple, harnessed local charm to attract both readers and advertisers, turning a quick print idea into a multi-county franchise. Tune in to hear about the creative process, the power of print in a digital world and how community trust and innovation come together to drive regional tourism success.