In this episode of Dream Business Dream Life, Emma chats with Amanda Wagg, founder of Grow Your Brand with Amanda and creator of the Amplify Framework. 

Amanda shares her journey from corporate communications and PR into entrepreneurship, and how she now helps business owners turn their PR wins into long-lasting content that builds authority, visibility, and confidence.

From overcoming camera shyness to leveraging free publicity opportunities, Amanda breaks down practical tips for repurposing your media mentions, podcasts, blogs, and collaborations into 30–90 days of content without burning out.

Whether you’re new to business or looking to scale your visibility, this conversation is packed with actionable strategies to help you show up with purpose, amplify your profile, and attract dream clients.

🔑 Key Takeaways

• Why visibility without strategy doesn’t lead to business growth.
• Amanda’s journey from PR & communications to creating her Amplify Framework.
• What counts as a PR win (hint: it’s more than just national media).
• How to repurpose a single podcast appearance into weeks of content.
• Why storytelling and authenticity beat “perfection” in content.
• Practical tips for becoming more confident on camera.
• How to start with free publicity opportunities and build momentum.

Follow Amanda:

https://www.instagram.com/coachamandajane/

Grab the free guide Amanda talks about here:

https://amandajane.co.uk/amplify-lite/

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy