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E72 Molly Ruland: Virtual Ventures; Shifting to Remote Success and Strategic Podcasting.
Molly Ruland, CEO & founder of Heartcast Media, joins the Founder Secrets podcast to share her entrepreneurial journey, including the pivot of her podcast production business from a brick-and-mortar setup in Washington, D.C., to a fully virtual operation based in Costa Rica.
In this episode, Molly discusses the unexpected growth of her business during the COVID-19 pandemic, the personal reasons that led her to relocate, and the challenges she faced in transitioning to a virtual business model. She provides insights into the strategic use of podcasting for business development, emphasizing the importance of building relationships over focusing on metrics like downloads. Molly also shares her learnings from previous business failures, her transformation into a better leader, and the value of investing in high-quality production to enhance brand credibility.
Key Highlights:
• Relocation to Costa Rica: Molly’s decision to move to Costa Rica during the pandemic, influenced by the remote growth of her business and the physical health benefits she experienced while there.
• Business Growth During COVID-19: The 200% growth of Heartcast Media as podcasting became an essential tool for business development during the pandemic.
• Podcasting as Business Development: Molly's approach to using podcasting not for visibility but as a strategic tool to build relationships and fill the business pipeline.
• Personal Transformation: Molly's journey from running a struggling business to educating herself, becoming a better leader, and building a successful company with strong foundations.
• Challenges and Strategy: Discussion on the importance of focusing on relationships rather than metrics like downloads and using high-quality production to represent a brand effectively.
• Tools and Tactics: Recommendations for using platforms like Riverside instead of Zoom for podcasting, and the value of outsourcing podcast production to maintain quality and consistency.
Join us to learn from Molly Ruland's experiences in podcast production, business development, and personal growth as an entrepreneur. Discover how strategic podcasting can drive business success and the importance of aligning your business goals with your personal well-being.
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By Flaviu Simihaian & Taylor TrustyMolly Ruland, CEO & founder of Heartcast Media, joins the Founder Secrets podcast to share her entrepreneurial journey, including the pivot of her podcast production business from a brick-and-mortar setup in Washington, D.C., to a fully virtual operation based in Costa Rica.
In this episode, Molly discusses the unexpected growth of her business during the COVID-19 pandemic, the personal reasons that led her to relocate, and the challenges she faced in transitioning to a virtual business model. She provides insights into the strategic use of podcasting for business development, emphasizing the importance of building relationships over focusing on metrics like downloads. Molly also shares her learnings from previous business failures, her transformation into a better leader, and the value of investing in high-quality production to enhance brand credibility.
Key Highlights:
• Relocation to Costa Rica: Molly’s decision to move to Costa Rica during the pandemic, influenced by the remote growth of her business and the physical health benefits she experienced while there.
• Business Growth During COVID-19: The 200% growth of Heartcast Media as podcasting became an essential tool for business development during the pandemic.
• Podcasting as Business Development: Molly's approach to using podcasting not for visibility but as a strategic tool to build relationships and fill the business pipeline.
• Personal Transformation: Molly's journey from running a struggling business to educating herself, becoming a better leader, and building a successful company with strong foundations.
• Challenges and Strategy: Discussion on the importance of focusing on relationships rather than metrics like downloads and using high-quality production to represent a brand effectively.
• Tools and Tactics: Recommendations for using platforms like Riverside instead of Zoom for podcasting, and the value of outsourcing podcast production to maintain quality and consistency.
Join us to learn from Molly Ruland's experiences in podcast production, business development, and personal growth as an entrepreneur. Discover how strategic podcasting can drive business success and the importance of aligning your business goals with your personal well-being.