Founder Secrets with Taylor and Flaviu

E73 Irina Constantin: Vaunt; Simplifying Global Property Investments with Tech


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Irina, the visionary behind Vaunt, joins the Founder Secrets podcast to share her journey in transforming the real estate industry through innovative technology. From her roots in Romania to expanding her business globally, Irina details how Vaunt evolved from a custom ERP project into a comprehensive SaaS-enabled marketplace that simplifies real estate transactions for both developers and buyers worldwide.

In this episode, Irina discusses the growth of Vaunt, the strategic decisions that guided the company’s direction, and the unique challenges of catering to an international clientele. She offers insights into the power of technology in breaking down barriers in traditional markets and emphasizes the importance of understanding customer needs in different regions.
Irina also delves into her marketing strategies, including the use of targeted social media campaigns on platforms like Reddit, and her approach to customer acquisition through niche communities. Additionally, she shares her vision for the future of real estate investing, where Vaunt continues to disrupt the market by making global property investment accessible and straightforward.
Key Highlights:
- Global Expansion from Romania: Irina’s journey from developing a custom ERP to creating Vaunt, a global real estate platform that bridges the gap between developers and international buyers.
- Simplifying Real Estate Investment: Vaunt’s role in enabling buyers to invest in properties abroad without the need for travel, offering a seamless and tech-driven experience.
- Strategic Customer Acquisition: How Vaunt leverages social media and niche online communities to target potential investors and developers, including successful campaigns on Reddit.
- Focus on Accessibility: Vaunt’s commitment to lowering the barriers to entry in real estate investing, offering properties starting at $100K to attract a wider range of investors.
- Business Model and Market Positioning: Irina explains Vaunt’s unique SaaS-enabled marketplace model, which avoids property ownership, focusing instead on providing a secure and scalable tech platform.
- Marketing and Growth Tactics: Discussion on the importance of understanding market-specific liquidity expectations and using high-quality tech solutions to build trust and credibility with customers.
Join us to learn from Irina’s experiences in building Vaunt, a pioneering platform in the real estate industry. Discover how technology can transform traditional markets and the importance of aligning business strategies with global customer needs.

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Founder Secrets with Taylor and FlaviuBy Flaviu Simihaian & Taylor Trusty