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E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)
Do Health Messages Nag or Nudge?
In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).
You'll learn:
Why audiences push back (and how to stop pushing them)
How clarity, tone, and choice impact trust
Simple tweaks to make your message land better
🌬️ Want the BrainFuel Breather audio?
→ Join us on Substack
🎟️ Plus: Join our Social Norms Summer School on Aug 19 — only £49. Includes your Social Norms Starter Kit.
→ Grab your ticket
View all episodes
By Ruth Dale
5
11 ratings
Do Health Messages Nag or Nudge?
In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).
You'll learn:
Why audiences push back (and how to stop pushing them)
How clarity, tone, and choice impact trust
Simple tweaks to make your message land better
🌬️ Want the BrainFuel Breather audio?
→ Join us on Substack
🎟️ Plus: Join our Social Norms Summer School on Aug 19 — only £49. Includes your Social Norms Starter Kit.
→ Grab your ticket