It’s easy to get caught up in building features and solutions without pausing to ask the critical question: “Why are we building this in the first place?”

In this episode of Business Analysis Simplified, Michael and Emily unpack the importance of defining clear business objectives before starting delivery. They explore how unclear objectives lead to wasted effort and misaligned features—and what you can do to prevent it.

You’ll learn:

• How to identify the real business objectives behind requests.

• A simple framework to clarify objectives and measure success.

• The difference between stakeholder excitement and measurable outcomes.

• A practical example of aligning delivery with objectives to avoid rework.

If you’re a BA, product owner, or team lead, this episode will help you connect your work to meaningful business outcomes.