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E74 Kotryna Jukneviciute: ARÊTE; Revolutionizing Fashion-Tech with AI and Sustainability
Kotryna Jukneviciute, the co-founder of ARÊTE, joins the Founder Secrets podcast to share her journey in revolutionizing the fashion-tech industry. From her childhood in Lithuania to building a platform that combines AI with fashion, Kotryna dives into how ARÊTE evolved into a cutting-edge styling and shopping app that offers personalized fashion experiences while supporting emerging brands worldwide.
In this episode, Kotryna discusses ARÊTE’s growth, the strategic decisions behind its development, and the unique challenges of running a platform focused on both consumers and designers. She highlights the importance of personalization, the role of emerging designers in setting trends, and ARÊTE’s commitment to ethical fashion by avoiding fast fashion brands.
Kotryna also explores the app’s marketing strategies, including organic content creation and events like fashion week pop-ups, as well as ARÊTE’s focus on building community among both users and designers. Additionally, she shares her vision for the future of fashion-tech, where AI-driven personalization and sustainable practices redefine how we shop.
Key Highlights:
• Fashion-Tech Revolution: Kotryna’s journey from Lithuania to co-founding ARÊTE, an AI-powered platform that offers personalized fashion recommendations tailored to individual styles and preferences.
• Empowering Emerging Brands: ARÊTE’s mission to support independent designers from across the globe, offering a platform where creativity thrives without relying on fast fashion.
• Personalized Shopping Experience: How ARÊTE uses AI to provide users with curated outfit recommendations based on their style, occasion, and vibe, making shopping more enjoyable and efficient.
• Sustainable and Ethical Fashion: ARÊTE’s focus on partnering with designers who prioritize craftsmanship and ethical production, avoiding mass-produced, low-quality fashion.
• Organic Marketing and Community Building: Kotryna shares insights into ARÊTE’s marketing tactics, from hosting fashion week events to creating engaging social media content that resonates with users.
• Business Model and Scaling Strategy: A look into ARÊTE’s two-sided marketplace model, connecting designers with consumers, and the steps taken to scale the platform globally.
Join us as Kotryna takes us through her entrepreneurial journey, offering a glimpse into the future of fashion-tech, where personalization, sustainability, and technology intersect to create a unique shopping experience.
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By Flaviu Simihaian & Taylor TrustyKotryna Jukneviciute, the co-founder of ARÊTE, joins the Founder Secrets podcast to share her journey in revolutionizing the fashion-tech industry. From her childhood in Lithuania to building a platform that combines AI with fashion, Kotryna dives into how ARÊTE evolved into a cutting-edge styling and shopping app that offers personalized fashion experiences while supporting emerging brands worldwide.
In this episode, Kotryna discusses ARÊTE’s growth, the strategic decisions behind its development, and the unique challenges of running a platform focused on both consumers and designers. She highlights the importance of personalization, the role of emerging designers in setting trends, and ARÊTE’s commitment to ethical fashion by avoiding fast fashion brands.
Kotryna also explores the app’s marketing strategies, including organic content creation and events like fashion week pop-ups, as well as ARÊTE’s focus on building community among both users and designers. Additionally, she shares her vision for the future of fashion-tech, where AI-driven personalization and sustainable practices redefine how we shop.
Key Highlights:
• Fashion-Tech Revolution: Kotryna’s journey from Lithuania to co-founding ARÊTE, an AI-powered platform that offers personalized fashion recommendations tailored to individual styles and preferences.
• Empowering Emerging Brands: ARÊTE’s mission to support independent designers from across the globe, offering a platform where creativity thrives without relying on fast fashion.
• Personalized Shopping Experience: How ARÊTE uses AI to provide users with curated outfit recommendations based on their style, occasion, and vibe, making shopping more enjoyable and efficient.
• Sustainable and Ethical Fashion: ARÊTE’s focus on partnering with designers who prioritize craftsmanship and ethical production, avoiding mass-produced, low-quality fashion.
• Organic Marketing and Community Building: Kotryna shares insights into ARÊTE’s marketing tactics, from hosting fashion week events to creating engaging social media content that resonates with users.
• Business Model and Scaling Strategy: A look into ARÊTE’s two-sided marketplace model, connecting designers with consumers, and the steps taken to scale the platform globally.
Join us as Kotryna takes us through her entrepreneurial journey, offering a glimpse into the future of fashion-tech, where personalization, sustainability, and technology intersect to create a unique shopping experience.