The Dan Assor Show #eventprofs

E76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofs

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This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:

The conversation includes;

  • Tim's background in the media and events industry
  • Introduction to Mark Allen 
  • Growth through acquisitions
  • Effective ways to monetise & serve communities
  • What makes a good event? and has this changed over the years?
  • What are the most effective ways to mobilise audiences to attend events?
  • Sustainability in the events industry
  • What makes a good leader?
  • Talent: how can the industry attract candidates from other industries
  • Predictions for 2023 and beyond

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    The Dan Assor Show #eventprofsBy daniel assor