As B2B markets evolve, so must our approach to defining the Ideal Customer Profile (ICP). In this episode of B2B Marketing Futures, Joaquin Dominguez is joined by Dawn Crew (CMO, Trulioo) and Aishwarya Thakur (Product Marketing Manager, Quid) to explore how businesses are refining their ICPs for 2025.

We discuss:

✅ Why ICPs are more than just firmographics

✅ The role of behavioural insights and buying intent

✅ Challenges in aligning sales, marketing, and product teams

✅ The impact of technology and data on segmentation

✅ Strategies for making ICPs more actionable

If you're looking to sharpen your ICP strategy and target the right customers more effectively, this episode is for you. Tune in now! 🎧

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