Two Pence Worth: Stories from Female Founders in ClimateTech

E8. Alexandra Birtles from In Good Company


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On our eighth episode of Two Pence Worth: Stories from female Founders in Climate, I spoke to Alexandra Birtles: Co-Founder and CEO of In Good Company.


Alexandra is the Co-Founder and CEO of In Good Company, a tech-for-good start-up which makes it quick and easy for people to find the best ethical and sustainable businesses and experiences around them. She's a firm believer in businesses doing well by doing good and the power of technology to help make the world a better place.


00:00: Podcast introduction

02:35: Talk to us about In Good Company, what does the platform do, who is it for and what makes it unique?

08:37: At what point did you meet your Co-Founder / Decide to go for it with the business?

12:30: Talk us through the early days of getting it off the ground

16:00: At what point did you bring in your CTO? And is it just the three of you at this point?

19:20: How have you found being a woman in business building a career? Have you or Sarah felt adversity due to gender?

28:35: What people-based resource would you recommend others access to support them?

30:30: What media-based resource would you recommend others access to support them?

32:10: Do you have a role model you look up to?

34:35: Conclusion


Video versions of these episodes are available here.

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Two Pence Worth: Stories from Female Founders in ClimateTechBy Cherry Swayne