Former head of business development for Artiffine, Alex Hrisanfov, is helping Pan-European Web2 brands dip their toes into the Web3 world. But where does a Web2 brand even begin; what steps can they take? Listen to find out. Alex will join us in Estonia for NFT Tallinn as a speaker this May. Check out nfttallinn.com for more information. (Since recording this podcast, Alex has become the CMO for Hundrx)