This week I’m back with my fave convo to date! Ivy Malik, helps creative entrepreneurs who feel undervalued put the fun back in business. And she’s inspired many moves I’ve made since jumping back into the B2B. We’re talking all things value perception, and how every action you take in your biz has massive ripple effects on your brand. Plus a few small tangents on THAT big topic.

E8: Ivy Malik on Brand and Value perception

My first (and second) business failed because I didn't have a brand. No clear message, no vision, and no clue who I was talking too. And like a house without foundations; it crumbled.

Everyday you see people in your field pop up, but do you know what's going to put you ahead of everyone else? 

A memorable Brand!

I've grabbed a bunch of my industry favourites to talk different elements of branding: from building your vision, using video, to nailing your messaging; so you can elevate your brand experience and build something that truly attracts clients who are OBSESSED with what you do.

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Marketing

My first (and second) business failed because I didn't have a brand. No clear message, no vision, and no clue who I was talking too. And like a house without foundations; it crumbled. Everyday you see people in your field pop up, but do you know what's going to put you ahead of everyone else? A memorable Brand! I've grabbed a bunch of my industry favourites to talk different elements of branding: from building your vision, using video, to nailing your messaging; so you can elevate your brand experience and build something that truly attracts clients who are OBSESSED with what you do.

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E8: Ivy Malik on Brand and Value perception

E8: Ivy Malik on Brand and Value perception