Building a high-quality sales pipeline has never been more complex. In this episode, Joaquin Dominguez, Head of Marketing at Adzact, is joined by Ananda Narasimhan (Director of Marketing Operations at Clevertap) and Sunniya Saleem (VP of Digital Marketing at Creatio) to unpack the evolving challenges of pipeline management.

From regional market dynamics and shifting buyer intent to AI's growing role in demand generation, our guests explore what it takes to drive pipeline efficiency in an era of economic uncertainty and digital transformation. They share insights on refining targeting strategies, improving sales and marketing alignment, and leveraging AI to optimise engagement.

Whether you're a B2B marketer or sales leader, this conversation offers practical strategies to enhance pipeline quality, align teams, and adapt to the rapidly changing landscape:

🔹 How economic conditions and regional nuances impact pipeline success

🔹 The balance between demand generation and demand capture

🔹 Strengthening sales and marketing collaboration for better conversion rates

🔹 AI’s role in improving targeting, efficiency, and campaign effectiveness

Tune in to discover actionable takeaways to build a smarter, more resilient pipeline in today’s competitive market

Hosted on Acast. See acast.com/privacy for more information.