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E81 - Max Métral - How Data Drives Racing - The Data Science Behind the Sports Industry
With over half a billion fans following its events worldwide, Formula 1 is the greatest racing spectacle in the world. But very few of us know about Formula 1 as a corporate entity. What makes F1 such a highly successful organisation with raving fans?
Max Métral, the Senior Analytics Manager at Formula 1®, is here to give us an insider view into the inner workings of data and analytics in the corporate sports entertainment media landscape.
At F1, Max is currently involved in leading the business analytics department, which works to maximize commercial opportunities of both B2B and B2C ventures of F1 by optimising decision making using data analytics. Max uses data to deepen the customers/consumers/fans knowledge and make better data-informed decisions.
Before becoming the Senior Analytics Manager, Max was the Insight Manager. As the Insights Manager, he developed the organisation’s first-ever fan data analytics strategy. He also built up the F1 data team from scratch.
Max also enjoys teaching and sharing his real-life experience as a visiting lecturer at various universities across London, Paris, and Brussels.
Previously, Max has worked as a data and insights analyst at City Football Group, Accenture Uk, and Adidas.
Academically, Max studied at the University of North Carolina at Chapel Hill - Kenan-Flagler Business School and has a Master of Science in Management (MSc) degree from ESSEC Business School in France.
He frequently speaks at reputed industry events involving data analytics, sports business analytics, and sports marketing.
In this exclusive episode, Max shares how data and analytics are used in the landscape of sports media and sports analytics.
If you are Chief Marketing Officer in a large corporation or work in the media industry, listening to this episode is highly recommended.
This episode is sponsored by the new program at DDA. It’s an analytics leader mentorship program for senior managers and executives in the business team who want to develop a data-driven business to drive customer experience excellence. For a small one-off annual fee, you get to book Unlimited Strategy Sessions for a Full Year. For more information about this program, please reach out to DDA!
BusinessAnalytics, CustomerExperience, DataScience
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By Jason Tan
5
1313 ratings
With over half a billion fans following its events worldwide, Formula 1 is the greatest racing spectacle in the world. But very few of us know about Formula 1 as a corporate entity. What makes F1 such a highly successful organisation with raving fans?
Max Métral, the Senior Analytics Manager at Formula 1®, is here to give us an insider view into the inner workings of data and analytics in the corporate sports entertainment media landscape.
At F1, Max is currently involved in leading the business analytics department, which works to maximize commercial opportunities of both B2B and B2C ventures of F1 by optimising decision making using data analytics. Max uses data to deepen the customers/consumers/fans knowledge and make better data-informed decisions.
Before becoming the Senior Analytics Manager, Max was the Insight Manager. As the Insights Manager, he developed the organisation’s first-ever fan data analytics strategy. He also built up the F1 data team from scratch.
Max also enjoys teaching and sharing his real-life experience as a visiting lecturer at various universities across London, Paris, and Brussels.
Previously, Max has worked as a data and insights analyst at City Football Group, Accenture Uk, and Adidas.
Academically, Max studied at the University of North Carolina at Chapel Hill - Kenan-Flagler Business School and has a Master of Science in Management (MSc) degree from ESSEC Business School in France.
He frequently speaks at reputed industry events involving data analytics, sports business analytics, and sports marketing.
In this exclusive episode, Max shares how data and analytics are used in the landscape of sports media and sports analytics.
If you are Chief Marketing Officer in a large corporation or work in the media industry, listening to this episode is highly recommended.
This episode is sponsored by the new program at DDA. It’s an analytics leader mentorship program for senior managers and executives in the business team who want to develop a data-driven business to drive customer experience excellence. For a small one-off annual fee, you get to book Unlimited Strategy Sessions for a Full Year. For more information about this program, please reach out to DDA!
BusinessAnalytics, CustomerExperience, DataScience