Authentic Persuasion Show

[E81] Q&A Week: How do you become successful in sales without feeling slimy?


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Welcome to another week where I take a

sales related question and answer it the best I can.

In this episode, I answer the question

“How do you become successful in sales without feeling slimy?”

No one likes that type of salesperson,

yet it continues to happen, and has been affecting prospects since the
beginning of time.

What can you do about it if you are in

sales?

Check out this episode.

Episode 81 – Transcript

Hi and welcome to the sales

experience podcast. So glad that you’re here. So glad you’re listening.

I appreciate everybody who at

least downloads one episode or subscribes, leaves a rating, leaves a review,
shares this with other people no matter what, whether it’s one episode or all
of them. I appreciate the fact that you’re looking at how to improve the sales
experience.

That’s really my mission and

my focus when it comes down to everything that I do on the consulting side,
online, talking to people, doing training. It’s really just to help salespeople
improve their performance and the experience that they’re feeling from their
side and doing sales in a way that makes sense for them.

That feels right and that’s

doing the right thing for other people. And then obviously it’s about the sales
experience and what the customer, that prospect moving to a client feels on
their side and that’s huge.

That’s important. So I’m so

glad you’re here. I am going to start off another series of episodes where I am
going to take some questions that have either received in person, seen online,
seen in chat groups, whatever that might be. And do my best to answer it.

I am going to take one

question per episode and let’s dive into the first one. So for today’s episode
81 the question is how do you become successful in sales without feeling slimy?
I hear this one a lot, especially online people who are thinking about getting
in sales, but they’ve seen movies like wolf of Wall Street or boiler room or
they’ve experienced salespeople.

Maybe they’ve gone to a car

lot and bought a car or seen someone buy a car or heard the stories of what
that’s like, whether its car sales, could be insurance, could be real estate,
and could be literally anything.

So how do you become

successful in sales without feeling slimy? The basic answer to this is to be
authentic, to be honest, and to be transparent. Focus on those three things and
it won’t feel slimy. The real indicator for yourself in how you feel about it
is how much do you believe in what you’re selling.

If you don’t believe in what

you’re selling, then either do more research, which is what I’ve said in the
past so that you can understand and believe the value of what you’re selling,
that product or service and what it brings to the potential customer or stop
selling it, stopped working for that company and go pick something else that
you want to sell that you can honestly believe in.

There’s a lot of people who

get into sales because they’re chasing that Almighty dollar. They’re going for
the money, they’re trying to make money as much as possible, and I see these
groups, I see them go from industry to industry.

Whenever there’s a new and

shiny sales thing that pops up. I sought when mortgage and real estate was
getting popular and then that started to go down and then people jumped into
loss mitigation loan mod short stales.

Then that fell apart and then you know, usually the default is either timeshare or car sales and then they leave that and then they go into something regarding credit card debt. Then they leave that, then they go into student loans.

Then they leave that and they keep just chasing this around. And I’m not saying that everyone that goes into those industries are bad, but the ones who usually give the industry the bad name or get everybody in trouble are the ones who are going after it for the money.

So make sure that’s not you.

If you seem to be in that crowd, most likely you’re not listening to the show,
but you’re always going to have that slimy feeling.

You’re always going to have

that looking over your shoulder, wondering, worrying, struggling to sleep at
night because you know what you’re doing to people is not right. And so make
sure that you believe fully in whatever it is that you’re selling, whatever it
is that you’re offering people. And fundamentally the key is the best way to
not feel slimy is to just be honest and authentic and transparent.

Like I said, tell people how

it works. There’s always good in every product or service. There’s always bad,
there’s always some negative things. There’s always a catch. Sometimes it’s
big, sometimes it’s small. It could be. The catch is it’s a 12 month contract
and that’s really the only thing.

But if somebody uses whatever

it is you’re selling, then it’s going to be a home run. The catch could be,
it’s going to hurt your credit, or the catch could be, you know that you can’t
use such and such while you’re in this program.

There’s always going to be

something negative. And if you can share that and you’re not afraid of that
because you know that the positives outweigh the negatives, then there’s no
reason you’ll ever feel slimy because then people will make the right decisions
for themselves. And that’s really the key, is just be honest, authentic,
transparent.

Like I keep saying, because

it’s so important. I just want to keep hammering that home because not enough
people in sales embrace those. They know that they should do that maybe in
their normal life and their everyday life. They live that way. When it comes to
sales, a lot of people seem to feel like they’ve got a turnoff. Those three
things.

They’ve got to turn off being

honest, authentic, and transparent, and then that’s the only way that they’re
gonna make sales when in reality, the best way to be successful in sales is to
embrace those three things and have a product or service that you fully believe
in.

All right. I hope that helps.

If you’re in sales and you’re struggling with how you feel about sales or
you’re thinking about getting into sales and you’re not sure because the
overall impression is bad, obviously that’s my whole focus.

I want to shift the way that

sales salespeople, sales professionals and companies that have sales teams, how
they’re viewed by prospects. I want to shift how we all are viewed as sales
professionals from a negative, from that slimy feeling, which is relative to
this question, to a positive, professional, supportive thing I want to do for
sales. What other industries have liked the medical field where you go to a
doctor?

That doctor is a

professional. You know that a lot has gone into it. You know they have your
best interests in mind, hopefully, theoretically, and you take what their
prescription is for you as the best thing to do because they want to make sure
that you get better.

I want to do the same thing

for sales, so make sure you subscribe. Make sure you rate, rank this show if
it’s possible, wherever you’re downloading, share it. If you want to see full
transcripts of every show or find all the archives, you can go to cutter
consulting group.com.

You can also go on there and

send me a message. If you have questions, comments, thoughts, you want to talk
about sales, let me know. And then you can also find me on LinkedIn. Just go on
there, search for Jason Cutter and that you can find me. Send me a message.
Let’s connect. That’s it.

Always remember that

everything in life is sales and people remember the experience you gave them.

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Authentic Persuasion ShowBy Jason Cutter

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