<p>Join Matthew Fisch of FortMesa on the MSP Cyber Roundtable, along with special guest, Mike Bakaic from Iceberg Cyber as they discuss how to talk about cybersecurity with clients to drive sales. Master the art of framing security as a business enabler and handling objections with ease.</p>

Join Matthew Fisch of FortMesa on the MSP Cyber Roundtable, along with special guest, Mike Bakaic from Iceberg Cyber as they discuss how to talk about cybersecurity with clients to drive sales. Master the art of framing security as a business enabler and handling objections with ease.

E83. The Talk About Talking About Security (to Sell)

Join Matthew Fisch of FortMesa on the MSP Roundtable with a special guest every week and learn how MSPs can sell profitable cyber programs using compliance and how to convey value during the sales process through storytelling with pictures, diagrams and analogies. In addition, we review a new control every week (NIST, CIS, HIPAA and more).

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E83. The Talk About Talking About Security (to Sell)

E83. The Talk About Talking About Security (to Sell)