Chagee has returned in Singapore (after leaving earlier this year). Their grand opening drew massive crowds, with queues stretching for over an hour.

We did a poll on our WeChat, and more than 50% of respondents believe that Chagee will dominate the market. But what makes Chagee stand out in a crowded field of competitors?

Tune in to the latest episode of the Impulso podcast as we delve into Chagee’s business model, compare it to its competitors, explore the rise of Chinese F&B brands in the region, and discuss the fundamental challenges faced by F&B companies.

Featured materials: 

Momentum Works Immersions: F&B innovations

Coffee in Southeast Asia, Momentum Works 

Luckin Coffee opens its 20,000th store, The Low Down

Bubble Tea: The business behind Southeast Asia’s favorite drink, Momentum Works

E76: Starbucks vs Luckin in China, who is winning?, The Impulso Podcast

E63: How does Luckin Coffee open 1000 new stores every month?!, The Impulso Podcast

Chapters:

0:00 Intro

0:32 Chagee reenters Singapore with grand opening

1:54 Chagee’s first entrance

5:15 How will they perform after reentering

7:15 What makes Chagee stand out?

12:21 Is Luckin copying Chagee?

14:00 The story behind Chagee’s founder

18:52 Bingxue in Jakarta

21:00 Singapore’s saturated beverage market

24:10 What are the fundamental challenges faced by F&B players?

26:00 Dealing with different cultures

28:05 Chagee at the Paris Olympics

30:15 Momentum Works F&B immersion