A fascinating conversation with one woman who is looking to revolutionize the adaptive fashion market! Join me as I speak with Emma Butler, founder and CEO of Intimately, a company that sells both functional AND fashionable lingerie and is providing an empowering shopping experience for disabled women along the way. We start by talking about Emma’s connection to the chronic illness community, including her perspective as the loved one of someone with a chronic illness and how this served as the inspiration behind her company. We also talk about her introduction to the adaptive wear market and when she became aware of the massive gaps in this area of the fashion industry, particularly in terms of intimates. Emma speaks about the process of starting Intimately and how it went from an idea to a reality. She also educates us on what constitutes adaptive fashion and the features included in their products that make them accessible. We discuss sexiness and desirability, as well as inclusivity and representation. Plus, Emma talks about how she’s hoping to evolve the company, including their new line of lingerie!