One of the biggest marketing mistakes a business owner can make is not getting crystal clear on who your ideal customer or client is. Because as the good ol' saying goes: if you try to create content for everyone, you will end up resonating with no one. Your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness. So - in today's episode I'm going to walk you through guiding questions and tools that will help you find your tribe.