In this episode of B2B Marketing Futures, Joaquin Dominguez brings together five senior marketing leaders to explore the evolving definition of the Ideal Customer Profile (ICP). From the rise of anti-ICPs to the challenges of operationalising segmentation across global teams, this conversation goes deep into what it takes to truly understand and reach your best-fit customers in 2025.

Featuring insights from:

• Sophia Martin, Group Product Marketing Manager at Confluent
• Antony Chang, Regional Marketing Leader at Brightcove
• Jonah Youdeem, Product Marketing Director at Eightfold
• Sush Koka, Director of Product Marketing at Bamboo Rose
• Vivian Jordan, Senior Product Marketing Manager at Cornerstone on Demand

Tune in for practical strategies, real-life stories, and smart frameworks for refining your ICP and navigating growth in today’s complex B2B landscape.

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