NerdBrand Podcast

E91: Product Placement in Movies with Guest Josh Suiter


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On this episode of the NerdBrand podcast, we have Josh Suiter back! Josh serves as Director of Membership at the Chamber of St. Matthews, as well as President-Elect of the KY Chamber of Commerce Professionals.

Quote from Josh: “I've taken a liking lately to Space Jam and have been watching the OG version - the newer one was ok, but not as good as the original.”

Let’s discuss movies that place products in them. 

New movie box office:

  • Budget - $150,000,000 (estimated)
  • Gross US & Canada - $70,528,072
  • Opening weekend US & Canada - $31,053,362
  • Gross worldwide - $162,828,072   

So this movie was reviewed as a giant ad from beginning to end. When is it too far? Have you ever been taken out of the moment due to product placement? (I have Transformers 4-5 with a Bud Light Beer truck crash scene). 

Some movies with heavy product placement: 

Transformers - Air Force, Chevy, and beer

Pixar, Toy Story - Mattel, Barbie, and nostalgic brands like Mr. Potato Head

Marvel Studios - Acura and Burger King

Some Helpful Links:

www.nerbrandagency.com/podcast 

https://www.stmatthewschamber.com 

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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