The caller from Chevron, calmly stated the problem, a fire, and the location, crude unit number four. Unfortunately this meant nothing whatsoever to the 911 call taker. 911 call takers are paid to answer 911 calls. Not to decipher what "crude unit number four" means from a location perspective. This is exactly what I was talking about in my podcast last month Cube 2C 231 means just about as much as "I'm wearing blue socks."