When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only true way to further your own self interest is to put other’s self-interest first. 

In this episode, I talk with Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. We discuss Dunkin’ Donuts, storytelling, cost, and understanding how value is the key to any successful product. 

We discuss:

• A deep dive into The Go-Giver
• Shifting from getting to giving
• The idea of selling on price and defining value
• Understanding networking

Check out this resource mentioned during the podcast:

• Shout out to Co-Author of The Go-Giver, John David Mann

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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