The True Craft Podcast

E96: Playing the Long Game with Brad Benson of Stoup Brewing


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In this episode, we chat with Brad Benson, Co-Owner and Head Brewer of Stoup Brewing, about the evolving business model that’s driven their growth and operations over the past decade—plus, how it inspired Stoup Brewing to launch their very own distribution company!

Highlights include:

  • A behind-the-scenes look at their unique distribution company that operates without a sales team or holding inventory
  • How Stoup Brewing strikes a balance between brewing what they love and responding to market trends
  • The secrets behind running a taproom, pub concept, beer hall, and distribution company (Hint: it takes a village!)

Brad and his team have navigated the craft beer boom of the 2010s and the over-saturation that followed. As Stoup celebrates eleven years this fall, Brad has a ton of insights to share that you won’t want to miss!

Stoup Brewing - Website
Stoup Brewing - Instagram

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